Every story has its beginning. Ours started in 1989, when the Zhelezchevi family set out to build a meaningful company, starting with a small family restaurant, big dreams, and an even bigger passion for delicious food. Over the past three decades, we have grown from a small family business into a leader in the production of canned fish, recognized not only in Bulgaria but around the world. Every can that leaves our factory tells the story of three generations of hard work, dedication, and responsibility.
Our responsibility begins with carefully selecting raw materials and continues until our fish reaches your table. Over the years, we have not only maintained a strong sense of responsibility for the process but have also developed it. Today, we can trace the journey of every fish – from the vessels sailing the seas to the moment the product arrives in your hands. Whether you're enjoying it on a mountain peak, at the beach, or in the comfort of your home, our cans are ready to go with you, wherever you are. For three decades, we have believed in the principle of having principles and living by them. That’s why we:
For our production, our relationships with partners, and our impact on the environment. At the end of each day, our goal is to know that we gave our best. We are increasingly focusing our efforts on reducing environmental impact. In fact, we produce 60% of the energy we use through photovoltaic panels.
We take a personalized approach to everyone we work with. We consider the preferences of our partners by customizing our product offerings to suit their needs. Diavena combines innovation with years of experience to offer our clients many opportunities to create new products. Our wide variety of raw materials, packaging, and recipes allows for a rich selection of combinations for your perfect product.
This has defined us throughout the years, and we have no intention of changing it. We believe in our capabilities, and our journey so far proves it.
1989
Diavena is founded by Mr. Ivan Zhelezchev and Mrs. Daniela Zhelezcheva
1989 - 1992
The main activity of Diavena is food trading
1993
The first vegetable canning facility opens, with vine leaf rolls as the main product.
1996
2005
A new facility for fish canning production is constructed.
2006
Cold storage facilities with a capacity of 500 MT are put into operation.
2008
Tuna fish canning production begins.ISO 9001 management system implementedProduction certified according to IFS – the highest standard for quality and traceability.
2011
Start of export activity and entry into the European market.
2018
A new tuna factory is commissioned.
2020
Diavena receives the MSC certificate, one of the most important international certifications for sustainable fishing.
2021
A new WMS system is integrated, and the storage base is doubled. A new warehouse for product storage is constructed.
Successful completion of the global ethical 2-Pillar SMETA audit version 6.1. Diavena introduces a decarbonization strategy to improve product sustainability and reduce climate impact. A solar park is built, generating 60% of the energy needed for production processes.
2023
A new wastewater treatment plant is being constructed for sustainable development and environmental protection.
We follow our conscience and act responsibly. Towards ourselves and everyone we work with. For more than three decades now.
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