Every story has its beginning. Ours started in 1989, when the Zhelezchevi family set out to build a meaningful company, starting with a small family restaurant, big dreams, and an even bigger passion for delicious food. Over the past three decades, we have grown from a small family business into a leader in the production of canned fish, recognized not only in Bulgaria but around the world. Every can that leaves our factory tells the story of three generations of hard work, dedication, and responsibility.
Our responsibility begins with carefully selecting raw materials and continues until our fish reaches your table. Over the years, we have not only maintained a strong sense of responsibility for the process but have also developed it. Today, we can trace the journey of every fish – from the vessels sailing the seas to the moment the product arrives in your hands. Whether you're enjoying it on a mountain peak, at the beach, or in the comfort of your home, our cans are ready to go with you, wherever you are. For three decades, we have believed in the principle of having principles and living by them. That’s why we:
For our production, our relationships with partners, and our impact on the environment. At the end of each day, our goal is to know that we gave our best. We are increasingly focusing our efforts on reducing environmental impact. In fact, we produce 60% of the energy we use through photovoltaic panels.
We take a personalized approach to everyone we work with. We consider the preferences of our partners by customizing our product offerings to suit their needs. Diavena combines innovation with years of experience to offer our clients many opportunities to create new products. Our wide variety of raw materials, packaging, and recipes allows for a rich selection of combinations for your perfect product.
This has defined us throughout the years, and we have no intention of changing it. We believe in our capabilities, and our journey so far proves it.
1989
The company Diavena was founded by Mr. Ivan Zhelezchev and Mrs. Daniela Zhelezcheva.
The company Diavena was founded by Mr. Ivan Zhelezchev and Mrs. Daniela Zhelezcheva.
1989
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1992
Diavena's core business is the trade of food products.
Diavena's core business is the trade of food products.
1993
The first vegetable canning facility is opened, with our stuffed vine leaves as the main product.
The first vegetable canning facility is opened, with our stuffed vine leaves as the main product.
1996
Diavena launches a production line for canned fish, which will become a benchmark for the company’s high-quality products.
Diavena launches a production line for canned fish, which will become a benchmark for the company’s high-quality products.
2005
A new facility for the production of canned fish is being built.
A new facility for the production of canned fish is being built.
2006
Cold storage facilities with a capacity of 500 MT have been put into operation.
Cold storage facilities with a capacity of 500 MT have been put into operation.
2008
Production of canned tuna begins
ISO 9001 management system implemented
Production certified to the IFS standard – the highest standard for quality and traceability.
Production of canned tuna begins
ISO 9001 management system implemented
Production certified to the IFS standard – the highest standard for quality and traceability.
2011
Initiation of export activities and entry into the European market.
Initiation of export activities and entry into the European market.
2018
A new tuna factory has been put into operation.
A new tuna factory has been put into operation.
2020
Diavena received MSC certification, one of the most important international certifications attesting to sustainable fishing.
Diavena received MSC certification, one of the most important international certifications attesting to sustainable fishing.
2021
A new WMS system has been integrated, and the warehouse facility has been doubled in size.
A new warehouse for product storage has been constructed.
A new WMS system has been integrated, and the warehouse facility has been doubled in size.
A new warehouse for product storage has been constructed.
Successfully passed the 2-Pillar SMETA (version 6.1) global social responsibility standard.
Diavena has implemented a decarbonization strategy to enhance product sustainability and reduce climate impact.
A solar park has been constructed, generating 60% of the energy required for production processes.
Successfully passed the 2-Pillar SMETA (version 6.1) global social responsibility standard.
Diavena has implemented a decarbonization strategy to enhance product sustainability and reduce climate impact.
A solar park has been constructed, generating 60% of the energy required for production processes.
2023
A new treatment plant is being built for sustainable development and environmental protection.
A new treatment plant is being built for sustainable development and environmental protection.
We follow our conscience and act responsibly. Towards ourselves and everyone we work with. For more than three decades now.
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